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Full Title: COMMUNICATION
BARRIERS AMONG FIRST YEAR BACHELOR OF SCIENCE IN BUSINESS MANAGEMENT
STUDENTS AT CAVITE STATE UNIVERSITY – MAIN CAMPUS DURING AY
2008-2009
Proponents: Andrean Dalayap,
Bernadine Destura, Christopher Javier, Jayveelyn Latoc, and Ray Luaña
Introduction
Communication is the process of
transmitting information from one person to another. It includes the
one who wants to share information through a message and another one
to receive the message.
The problem originated from the
experience of the researchers during their college life. They
observed that communication barriers among their classmates which
tend to lead in conflicts and misunderstandings. The researchers got
interested in the study because they want to know what possible
communication barriers would be in an organization, since they will
be managers in the future.
According to Bovve & Thill (2005),
when one sends a message one intends to communicate meaning, but the
message itself does not contain meaning. The meaning exits in one’s
mind and in the mind of the receiver. In order to understand each
other, the sender and the receiver must share similar meaning for
words, gestures, tone of voice, and other symbols. “Effective
communications do all they can to deal with barriers such as
differences in perception and language, poor listening, and physical
distraction.”
Physical barriers. These include
bad connection, poor acoustics or an illegible copy, which “may be
seen as trivial but they can block an otherwise effective message
(Bovve & Thill, 2005. A receiver may be distracted by an
uncomfortable chair, poor lighting, health problems, or some other
irritating condition. Other physical barriers include: noise, the
environment, climate, and distance.
Semantic barriers. These include
the meaning of words and other symbols. “Semantics can affect
persuasive messages in the variety of meaning that people attribute
to certain words” (Bovee & Thill, 2008). These include the
meaning of words, jargon, pronunciation, intonation
Personal barriers. These include
gestures, gender, filtering, emotions, ego, and time pressure.
Filtering is “a common occurrence in upward communication, it’s a
screening out or abbreviating information before a message is passed
to someone else” (Bovee & Thill, 2008). Emotions are personal
barriers because
When you are upset, hostile, or fearful, you have a hard time shaping a message objectively. It your receiver is emotional, they may ignore or distort your message. It’s practically impossible to avoid all communication in which emotions are involved, but try to remember that emotional messages have a greater potential for misunderstanding.
According to Ivancevich & Matteson
(1990),
The pressure of time is an important barrier in communication. One obvious problem is that managers do not have the time to communicate frequently with every subordinate. However, time pressure often can lead to far more serious problems….
Meanwhile, according to Kreitner &
Kinicki, (1998), “Our egos—our pride, our self-esteem, even
arrogance—is a barrier. Ego can be used in political battles, turf
wars, and the passionate pursuits of power, credit, and resources.”
Methodology
The researchers used the descriptive
method of research in order to find out the communication barriers
among first years Bachelor of Science in Business Management. To
gather primary data, the researchers constructed a questionnaire.
They chose their classmates, students of BSBM 1-2, because these
respondents are accessible (convenience sampling).
Results and Discussion
After distributing and collecting the
questionnaires, the researchers tabulated the results and computed
for percentages. The total number of respondents is 24.
Table 1. Physical Barriers
|
Situation
|
f
|
%
|
|
Noise |
21
|
87.50
|
|
Environment |
6
|
25.00
|
|
Climate |
11
|
45.85
|
|
Distance |
15
|
62.50
|
* Does not total to 100% due to
multiple answers.
BSBM students consider noise as the
primary physical barrier followed by distance and climate.
Table 2. Semantic Barriers
|
Situation
|
f
|
%
|
|
Meaning of words |
2
|
8.33
|
|
Jargon |
5
|
20.83
|
|
Pronunciation |
19
|
79.17
|
|
Intonation |
22
|
91.67
|
|
Information overload |
14
|
58.33
|
* Does not total to 100% due to
multiple answers.
BSBM students consider intonation as
the primary semantic barrier, followed by pronunciation and
information overload.
Table 3. Physical barriers
|
Situation
|
f
|
%
|
|
Gestures |
15
|
62.50
|
|
Gender |
3
|
12.50
|
|
Filtering |
4
|
16.67
|
|
Emotions |
21
|
87.50
|
|
Egos |
19
|
79.17
|
|
Time pressure |
15
|
62.50
|
* Does not total to 100% due to
multiple answers.
BSBM students consider emotions as the
greatest personal barrier followed by egos, and time pressure.
Conclusion
The researchers discovered that the
greatest communication barriers encountered by the students of BSBM
1-2 are: noise and distance under physical barriers; intonation,
pronunciation, and information overload under semantic barriers; and
emotions, egos, and time under physical barriers.
The researchers suggest to those
affected by communication barriers that they should choose a place
where they can communication; to practice clear and correct
pronunciation and intonation; and to adjust their level of
communication according to the people they will talk to.
Communication barriers are natural in
group settings because all individuals have differences. It is a
major source of conflict not only in schools but also within
companies.
REFERENCES [Original paper did not contain place of publication and publisher.]
Bovve, C. L., & Thill J. V. (1998).
Business communication today.
Ivancevich, J. M., & Matteson, M.
T. (1987). Organizational behavior and management.
Kreitner, R. & Kinicki, A. (2004).
Organiational behavior.
Thill, J. V., & Bovve C. L. (2005).
Excellence in business communications.
Citation (APA-style)
Dalayap, A. L., Destura, B. P., Javier, C. L., Latoc, J. M., &
Luaña, R. D. (March 2009). Communication barriers among first
year Bachelor of Science in Business Management students at Cavite
State University – Main Campus during AY 2008-2009. Edited by
G. T. Guerrero. Unpublished research paper. Indang, Cavite: Cavite
State University.

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